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Choosing The Best Eye Cream For Wrinkles, Eye Bags & More

Looking for the best eye cream for puffy eyes or tired-looking skin? Whether you’re noticing eye puffiness in the mornings, fine lines creeping in or that post-sleepless-night sag, the right eye creams for puffy eyes can make a visible difference.

At Eminence Organic Skin Care, we offer targeted, plant-based products for puffy eyes that go beyond hydration — they help reduce puffiness, smooth wrinkles and brighten the look of the undereye area. Let’s explore what causes eye puffiness and wrinkles and how to choose an eye cream that actually works.

Key Takeaways: Choosing the Best Eye Cream

  • Address your specific concern: Whether you’re targeting puffiness, dark circles, wrinkles or dryness, the best eye creams contain active ingredients matched to each need — like caffeine for swelling or peptides for fine lines.
  • Texture is essential: Gels are great for puffiness and morning routines. Creams are ideal for nighttime hydration. Serums offer a lightweight option for layering actives.
  • Combination formulas save steps: Many of the best options combine hydration, firming and brightening effects to tackle multiple issues at once.

Best Eye Cream For Dark Circles | Best Eye Cream For Undereye Bags | Best Eye Cream For Wrinkles | Best Eye Cream For Puffiness | Steps To Apply An Eye Cream

Which eye cream ingredient should you use?

What Causes Undereye Bags, Dark Circles, Wrinkles & Puffy Eyes?

Puffy eyes, dark circles, eye bags and wrinkles may seem like interchangeable terms, but they each stem from different causes — and knowing the difference can help you choose the right eye cream or serum to treat them.

Eye Wrinkles (Crow’s Feet)

They say the eyes express all the joy you’ve experienced in life. And sometimes that joy manifests itself in fine lines and wrinkles around the delicate eye area as you age. Put simply, eye wrinkles form because the skin around the eyes is thinner and more expressive. Over time, with sun damage and a loss of hydration and elasticity, these expression lines deepen into visible wrinkles known as crow’s feet.

Unlike the muscles in the rest of the body (which are connected to our bones), facial muscles are attached to our skin tissue. When we smile or frown, the muscles beneath the skin contract and expand, causing temporary creases and expression lines which may appear as crow’s feet around the eye area.

To learn more about crow’s feet, watch this In The Mix video where Lead Skin Care Trainer Natalie Pergar demonstrates how to massage your eyes. This technique tightens the skin which will help reduce the appearance of crow’s feet.

Undereye Bags

Eminence Organics International Educator Brian Goodwin tells us: “Undereye bags are a loss of tightness and tone in the tissue underneath the eyes, created by multiple causes, which forms a perceived tired or fatigued look.” Typical signs and symptoms of undereye bags are mild swelling, droopiness and saggy or loose skin. As you age, the tissues and muscles that support your eyelids naturally begin to weaken. The skin loses collagen and elastin, and when this occurs, the skin around your eye area begins to slacken and sag. The loss of skin elasticity allows the fat that is normally confined to the space around your eye area to shift and slide into the lower eyelids. This causes droopy-looking eyelids where you see the skin sag towards the eyes, causing you to look less alert and more tired.

Puffy Eyes

Puffy eyes are the result of temporary swelling that is typically caused by fluid accumulation. When fluid collects and pools around your eyes and the surrounding tissue, it can cause unsightly swelling and puffiness. Sometimes, a puffy eye area just comes down to the natural aging process. As you age, the tissue around your delicate eye area starts to weaken. The skin becomes less elastic due to collagen loss and can start to sag, leading to more prominent eye bags and a droopier appearance. With time, the tissue and muscles surrounding the eyes also weaken, adding to swelling and puffiness.

Twin villains salt and alcohol are major culprits of swollen and puffy eyes. You may love your salt-rimmed margarita cocktails, but too many and you’ll begin to see the effects. Excess sodium and alcohol levels can cause your body and skin to become dehydrated. When this happens, your skin and other organs scramble to hang onto as much water as possible. The result is puffiness and bloating all over, particularly under the eyes.

The other causes of puffy eyes? Seasonal allergies or insufficient shut-eye. When you come into contact with allergens such as pollen, dander or dust mites, your body goes into defense mode, creating puffiness around the sensitive eye area. When you skimp on sleep, the blood vessels under your eyes become dilated, leading to swelling and puffiness. 

Dark Circles

Dark circles are caused by genetics, your age or lack of sleep. Dark circles appear because the skin has become thinner under the eyes which makes blood vessels appear more visible. As Healthline explains, not getting enough sleep or experiencing extreme fatigue can cause dark circles to form under your eyes.

If you struggle with any of these pesky eye concerns, it may be helpful to consider reducing stress and allergen exposure or prioritizing sleep. But if you can’t make these changes, don’t worry, you can minimize their appearance with smart skin care solutions.

Uneven Skin Tone

Uneven skin tone around the eye area can refer to skin discoloration or changes in your skin texture such as dry patches or blotchiness. The affected skin stands out as it may have dark patterns or markings of different coloring from the rest of the skin.

Some skin care products can improve the look of uneven skin, revealing a bright and more even-looking complexion. Bearberry extract, for example, is an antioxidant that brightens the appearance of an uneven skin tone. 

Woman checking her eye bags

Best Eye Creams By Concern

Best Eye Cream For Dark Circles 

Eminence Organics Director of Product Development Colette Lieberman recommends the Wild Plum Eye Cream for dark circles. It also helps to reduce the appearance of dark undereye circles and broken capillaries and reduces the look of redness. 

Best Eye Cream For Undereye Bags 

Since the delicate skin around the eye area grows less elastic with age and leads to more prominent eye bags, targeted treatment is needed to fix this undereye issue. Our Snow Mushroom Moisture Cloud Eye Cream provides powerful botanical peptides. This formula diminishes the look of undereye bags to reveal a refreshed appearance. 

Best Eye Cream For Wrinkles 

Fine lines and wrinkles are an inevitable part of the aging process. At Eminence Organics, we strive to help you age gracefully and naturally. To tackle pesky crow’s feet, we recommend layering Marine Flower Peptide Eye Cream with Hibiscus Instant Line Filler. Our Marine Flower Peptide Eye Cream employs naturally derived plant peptides, innovative algae extracts and Smart Collagen+ Complex to visibly lift and plump the eye area. It also contains botanical hyaluronic acid to smooth, plump and maintain long-lasting hydration. The Hibiscus Instant Line Filler smooths the skin tone and look of fine lines and wrinkles. With an innovative curved tip applicator, this Advanced Instant Lift fX treatment consists of botanical peptides from marine flowers to reduce the appearance of fine lines and wrinkles.

Best Eye Cream For Puffiness

For particularly puffy days, try a cool compress. Experts swear by the de-puffing power of chilled, moist green tea bags. Lead Skin Care Trainer Natalie Pergar has an additional trick up her sleeve: spoons (yes, spoons). Follow these steps to chill out your eye area:

  • Pop a pair of spoons in your fridge overnight
  • In the morning, press the cool spoons around your eye area for 30-second intervals 
  • Work from the outside in to boost lymphatic drainage

Finally, apply one of the best eye creams for puffy eyes with natural ingredients — the Snow Mushroom Moisture Cloud Eye Cream. This cream contains reishi mushroom, a powerful source of antioxidants which helps reduce the look of puffiness. The formula also contains botanical peptides from quinoa seed to help de-puff the undereye area.

You can also use the Marine Flower Peptide Eye Cream since this ultra-rich eye cream not only helps with wrinkles but also improves the look of puffiness and dark circles. In addition, tackle tired-looking eyes instantly with the Hibiscus Ultra Lift Eye Cream. This eye cream is enriched with caffeine, hibiscus and an ice wine active to visibly de-puff eyes. It features a cooling stainless steel rollerball applicator that assists in minimizing the appearance of swelling.

Best Eye Cream For Brightening

Eminence Organics’ Bearberry Eye Repair Cream is a brightening eye cream designed to rejuvenate the delicate undereye area. Containing ingredients like meadow eyebright, hop and bearberry extract, it brightens the appearance of an uneven skin tone and hydrates the eye area to reduce the appearance of fine lines and wrinkles. This eye cream is even made from Biodynamic® ingredients from Demeter International Certified Biodynamic® farms, resulting in the purest and most potent ingredients. 

Steps To Apply An Eye Cream

Now that you’ve chosen your eye cream, it’s time to apply it properly. Follow these easy steps to add an eye cream to your skin care routine:

  1. Take a grain of rice-sized amount (this is ample coverage for both eyes)
  2. Warm on back of hand
  3. Use your ring finger (it has the least amount of pressure) 
  4. Tap around eye bone area

Bonus Tips For A More Youthful-Looking Eye Area

Cut Back On Salty Foods

Salty foods could be the root cause of your undereye bags. If your eye bags are particularly puffy, it may be time to avoid pre-packaged, processed foods that are high in sodium and load up on whole foods like fresh fruits and veggies.

Apply SPF Around Your Eyes

An uneven skin tone can be caused by too much sun exposure or smoking. Sometimes a lack of hydration and severe winter weather can create dry patches around the eyes. Some changes like applying an SPF daily to your complexion and wearing sunglasses can protect your skin from the sun.

Facial Massage 

Facial massage is an easy and effective way to improve circulation and activate a sluggish lymphatic system. Lymphatic drainage is a massage technique that targets the lymph nodes to encourage the movement of fluid throughout the body. This, in turn, helps to reduce swelling and de-puff areas where lymph fluid has accumulated, like under your eyes. Follow these steps to perform a spa-level facial massage at home.

Stay Elevated While You Sleep

Another out-of-the-box trick to reduce undereye bags is to keep your head lifted while you’re sleeping. Gravity can cause excess fluid to pool under your eyes, causing them to droop and sag. Try to sleep on your back and prop your head up with an extra pillow to keep it elevated. You can even purchase a special wedge pillow for additional comfort.

How to Choose the Best Eye Cream For You

With so many options on the market, finding the best undereye cream for your skin type and concern can feel overwhelming. But choosing the right formula makes all the difference — especially when dealing with puffiness, dark circles, fine lines or dryness. Here’s a deeper breakdown of how to choose correctly.

1. Understand Your Eye Concern First

Not all eye creams are made for the same issues. Look for ingredients that directly address your biggest concern:

  • Puffiness Or Swelling: Caffeine, reishi mushroom, green tea extract
  • Dark Circles: Wild plum, vitamin C, bearberry
  • Wrinkles Or Crow’s Feet: Peptides, hyaluronic acid, marine algae
  • Dryness And Dehydration: Shea butter, botanical hyaluronic acid, jojoba oil
  • Sensitivity: Look for fragrance-free, Biodynamic®, or hypoallergenic formulas

2. Pay Attention to Texture

Texture matters. Here’s what to look for:

  • Gel Eye Creams: Cooling and lightweight, ideal for puffiness and morning use
  • Creams: Richer and more emollient, great for nighttime hydration and wrinkle repair
  • Serums: Lightweight, fast-absorbing and often packed with active ingredients — great for layering or oily skin types

3. Look for Packaging That Supports Performance

Air-tight or rollerball packaging helps maintain product integrity and offers cooling, de-puffing benefits on contact. A stainless steel applicator, for example, can boost circulation and reduce fluid retention under the eyes.

Your Most Commonly Asked Questions About Eye Cream 

Why are my eyes swollen when I wake up?
Swollen eyes are often the result of fluid buildup caused by poor sleep posture, excess sodium, alcohol or allergies. Sleeping with your head slightly elevated and using a cold compress can help reduce morning puffiness.

Why do I need eye cream?
The skin around your eyes is thinner and more prone to dryness, wrinkles and puffiness. Eye creams are specially formulated to target these issues with gentle yet effective ingredients that are safe for the delicate under-eye area.

Do eye creams work?
Yes. Eye creams with clinically backed ingredients like peptides, caffeine and hyaluronic acid have been shown to improve hydration, firmness and the appearance of puffiness, fine lines and dark circles over time.

How should I use eye cream correctly?
Follow the instructions on your product packaging. As a general rule, you typically apply a grain of rice-sized amount.

Can I use my moisturizer instead of eye cream?
Moisturizers aren’t always formulated for the delicate eye area and may cause irritation. Eye creams are specifically designed to address under-eye concerns with smaller molecules and gentler ingredients.

Looking for more skin care tips to tackle undereye issues like eye bags, dark circles and puffiness? Visit your favorite Eminence Organics Spa Partner for tailored advice from a licensed esthetician.


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From a shocking exit to an imminent release date, everything you need to know about Emily in Paris season 5

In a nutshell:

After a delightful twist, which saw our favourite hapless expat relocate to Rome, Netflix confirmed that Darren Star’s frothy romp will be back for a fifth outing. Here’s everything we know so far.

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Giulia Parmigiani/Netflix © 2024

Wait, didn’t we already know that Emily in Paris was renewed for season 5?

Well, not quite. There was much confusion back in May of 2024 when, during the amfAR gala at the Cannes Film Festival, Winnie Harlow and Paris Jackson appeared on stage to auction off a walk-on role in Emily in Paris season five for charity. In the official auction booklet, the listing read: “From Sex and the City to Emily in Paris, Darren Star brings dreams to life, and he will bring the film dreams to life for one lucky bidder with a walk-on role during season five of Emily in Paris. As part of the walk-on role, the winning bidder will have the opportunity to spend a day on set in Paris during filming sometime after April 2025. To tide you over until then, the winning bidder and a guest are invited to attend the Los Angeles premiere of Emily in Paris season four this August.” Harlow and Jackson added that season five is scheduled to begin shooting in mid-2025, and the eventual winner of the auction shelled out a whopping €250,000.

However, it was then reported that the fifth season had not actually been greenlit, with the auction website being updated to say that the winning bidder would “have the opportunity to spend a day on set in Paris during filming, contingent upon season five pick-up”. Now that we’ve had the official confirmation, fans can breathe a sigh of relief.


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Jelly makeup continues to dominate and these products are our favourites

Makeup may not have the same kind of patent wars, but the cycle feels familiar. Something new gets invented, goes viral, gets duplicated, and becomes a category. Jelly textures—irresistible, playful, immediately Instagrammable—were inevitable.

In the end, everything is jelly. Our makeup, our brain after a long week. Might as well lean in. If you’re ready to dive face-first into the jelly multiverse, here’s where to start:

Milk Makeup Cooling Water Jelly Tint

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An internet-breaking moment disguised as a blush stick. Milk’s Cooling Water Jelly Tints feel cool, wet and somehow alive against the skin, delivering sheer, juicy colour with a glide. The texture makes you want to keep swiping. Part sensory thrill, part nostalgia trip for anyone who ever loved a jelly sandal or a water balloon. In the world of textures that beg for a reapplication, this one fired the starting pistol.

M·A·C Glow Play Blush

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Soft like memory foam, with just enough rebound to make you poke it again, even though you’re an adult with things to do. Glow Play bridges powder, cream and jelly without committing fully to any category; a true shapeshifter. Its hybrid texture delivers a diffused, second-skin flush that looks like your skin just got happier, not heavier.

Kay Beauty Jelly Lip & Cheek Wand

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Fresh to the scene but already leaving fingerprints all over the trend. This one delivers a sheer, jelly-like tint to lips and cheeks with a popsicle-inspired applicator that feels playful but precise. Less a gloss, more a glaze and entirely engineered for the dewy skin agenda.

CHANEL LES BEIGES WATER-FRESH BLUSH

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Tiny suspended pigment droplets swim in watery serum, bursting as you blend. Less traditional jelly, more liquid illusion, but it scratches the same itch for skin that looks moist, supple, almost breathing. Proof that in 2025, “good coverage” is less interesting than “good movement.”

Violette_FR Bisou Jelly

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A French-girl favourite with a jelly balm formula that melts on contact. The tinted core adds just enough colour, while the clear jelly casing delivers hydration and gloss in equal measure. It’s a lip tint, but moodier.

ColourPop Cosmetics Jelly Much Shadow

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Like dipping your finger into a pot of liquid stardust. This water-based, jelly-textured shadow delivers high-impact shimmer with a single swipe. No fallout, no flaking, just a smooth, cooling veil of colour that sets like a dream.

Sheglam Crystal Jelly Glaze Stick

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A translucent glow stick that lends cheeks, eyes and lips the kind of wet-look sheen usually reserved for editorials. Balmy but breathable, it offers the high-gloss of a glass skin finish, minus the stickiness.

Huda Beauty Glowish Super Jelly Lip Balm

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This one’s for the balm loyalists who secretly crave a little drama. Huda’s Glowish Super Jelly Lip Balm isn’t here to just sit pretty in your bag—it gives sheer colour, real hydration, and a mirror-gloss finish that leans more “glass skin” than “natural tint.” With a jelly-soft core and skin-loving ingredients, it straddles the line between skincare and statement. Think lip balm with a main character complex.


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