The makeup winners at the Vogue Beauty & Wellness Honours 2025, in partnership with Tira, say a lot without shouting. They’re not here for shock value, they’re here to work. From foundations that wear like second skin to lipsticks that feel like balms in disguise, this year’s winning products point to one clear truth: Indian consumers are choosing comfort, quality and control. This isn’t performance for performance’s sake—it’s pigment that lives well on the skin and formulas that understand the assignment.
#1 Base products are becoming skin partners, not masks
These aren’t chalky, one-finish foundations. They blur, bounce and flex with your skin. From waterproof wear that doesn’t feel heavy (Laura Mercier), to full coverage that still looks like you (Too Faced), to cushion formats like TIRTIR that marry glow with grip, base makeup now blends invisibly into real life.
#2 Creamy concealers are outpacing mattes
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